RETALLY Group · Founder-curated NYC research · $79/month · Start now
For companies that sell to restaurants

The right project. The right context. Less searching.

Founder-reviewed, source-linked NYC restaurant research briefs for equipment, POS, insurance and other vendors. Less noise, more context to investigate.

First brief in 5 business days7-day refundCancel anytime
A New York City corner restaurant being renovated at blue hour
A look inside the briefExample only
The evidence, then the interpretation.

Official context: building or licensing activity. Research question: is the operator and scope verified? No invented opening dates or purchase claims.

Explore the sample brief
OfficialNYC and New York sources
ReviewedBy the founder, every week
Up to 10Focused signals per brief
5 daysTo your first brief
The Intelligence Desk

See how the research changes with what you sell.

One public filing can raise different questions for different vendors. Choose a category to explore our editorial approach.

Educational, fictional scenario. No live lead, verified purchase intent, or customer outcome is represented here.

Our review method
RESEARCH NOTE / 001 ILLUSTRATIVE ONLY
01 / Source context

Hypothetical NYC building filing mentioning a restaurant interior renovation. No named business or specific address.

02 / Why investigate?

Kitchen-equipment context

The scope might merit a closer look for equipment installation, but it does not establish any purchase or buyer.

03 / Verify before outreach

Check the full official scope, project status, and restaurant-operator identity.

The real paid brief has official source links, review notes and explicit unresolved questions.

View the sample format
The moment between idea and opening

See the work before the sign.

Public records can reveal a useful moment while a restaurant project is still taking shape. We turn those records into a brief you can act on thoughtfully.

A papered New York City storefront under renovation
What we look for

Changes that make a project worth a closer look.

We keep official facts separate from our explanation, then filter the result for what your company sells and where you work.

01
Building work changesA relevant job, scope, or status moves.
02
Licensing activity appearsA supported public application adds context.
03
Restaurant records moveA new or materially changed record earns review.
Simple by design

Three steps. No dashboard to babysit.

The service is intentionally small and founder-operated. You choose the fit; we do the research.

Choose your fit.

Select one vendor category and the NYC territory your team covers.

We review the records.

Each week, we check supported official sources and remove weak or unclear matches.

Read the brief.

Get up to 10 source-linked signals with a short note on why each one may matter.

A brief that shows its work

A report designed to be read, not decoded.

Every research note separates the official fact, a category-specific question, and what still needs independent confirmation.

Open the full sample
Fictional format preview · Not a lead
Northstar Kitchen
Brooklyn · Equipment
Official record

A building job description changed and still points to restaurant interior work.

Why it matters

The current scope gives an equipment vendor a relevant project to research.

Proof

Official record ID, source-update time, and direct government link included.

A research desk with a New York City map, building plans, notes and a laptop
Why founder-curated

Human judgment is the product.

Automated records are messy. Before anything reaches you, the founder checks the match, the current source, and the plain-language takeaway.

  • No made-up opening dates
  • No purchase-intent claims
  • No recycled contact lists
  • No item without an official source
Read the method
One focused membership

Less noise. Better reasons to look.

A weekly research brief for one vendor category and one NYC territory. If nothing credible matches, you get a clear no-matches note.

EquipmentPOSInsuranceHood & fireWastePestLinenDistribution
Straight answers

Before you join.

PermitPlate is business research, not a promise that a restaurant will open or buy.

What am I buying?

A weekly, founder-reviewed research brief filtered to one vendor category and one NYC territory. Each item includes an official source and a short explanation.

Will I get a brief every week?

Yes. If no credible item matches that week, the brief will simply say that. We do not pad it with weak records.

Where does the information come from?

Supported NYC and New York public records, including health, building, and liquor-licensing sources. The exact source stays attached to each item.

Are these guaranteed leads?

No. They are research starting points. A public record does not prove purchase intent, an opening date, or a future sale.

How do cancellation and refunds work?

Cancel future renewals through Stripe or support. Your first payment is refundable when requested within seven calendar days.

Find the projects worth a closer look.

$79/month · first brief within five business days

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